PORTLAND
, Ore.
— The Portland Timbers today introduced their complete identity system that will complement the team’s new Major League Soccer (MLS) primary crest as anticipation builds for the club’s inaugural MLS season in 2011.
Included in the identity system is the team’s primary crest, a secondary crest, a stand-alone axe application, a supporters-inspired-and-composed ligature design and a “Portland Timbers” wordmark. The supplemental marks will be used in various applications during the team’s ascent to MLS. Click here to view the complete line of Timbers MLS marks.
“The MLS stable of marks holds true to our root elements while evolving to communicate our historic elevation to MLS,” said
Merritt Paulson
, president of the Timbers. “We welcomed fan input in the process and feel the final result appropriately honors our traditions and represents the magnitude of the organization’s step to the highest level of soccer in North America.”
Elements of the identity system included both direct fan design and input. The ligature was selected from several submissions from talented local designers who are members of the team’s supporters group – the Timbers Army. The secondary crest is a direct take-down of the primary crest, which has been altered slightly to reduce shading in the axe.
The Timbers will unveil their MLS uniforms and full merchandise product line later this year.
Timbers MLS season tickets start as low as $99; fans can place a $50 deposit towards 2011 season tickets by calling the Timbers ticket office at (503) 553-5555. Additionally, a virtual venue feature at
www.PortlandMLS2011.com
offers fans the ability to simultaneously compare 360-degree views from various seating sections and the opportunity to explore the exciting changes that will take place at PGE Park for the 2011 MLS season.
About MLS Portland Timbers
On March 20, 2009, Major League Soccer (MLS) awarded Portland the league’s 18
th
franchise to begin play in the top-flight professional soccer league starting in 2011. The Portland Timbers will mark their debut MLS season in 2011 in a significantly renovated PGE Park that will create one of the most exciting and authentic soccer environments in the country. New stadium amenities will include better sightlines closer to the action, new premium seating on the east side of the field, a new club lounge and a new entry plaza and team store. The Timbers have been a beloved part of the Portland sports landscape since their early beginnings in the North American Soccer League in 1975, launching the era of “Soccer City USA” in the Rose City.
