The Axe: Timbers unveil clue No. 2 for new MLS logo

PORTLAND, Ore.
— With 12 days remaining until the launch of the team’s new crest in preparation for its inaugural Major League Soccer season, the Portland Timbers today released the second in a series of short-video segments outlining features of the new logo and the considerations that went into its creation.  




The second segment, “The Axe,” is now available for viewing on the team’s websites,
www.portlandmls2011.com
and
www.portlandtimbers.com
, its official Facebook fan page,
www.facebook.com/portlandtimbers
, and on YouTube,
www.youtube.com/TimbersFC
.




A synopsis of the second vignette: "The evolution of the Timbers is represented by the t-shaped axe. Breaking free of the confines of our original crest, we hold strong to our heritage. The new Timbers axe represents the strength, precision and exactness in all we do."


The Timbers, who mark their debut MLS season in 2011, will unveil the team’s new crest at halftime of the United States-England match during a free World Cup viewing event at Director Park in downtown Portland on
Saturday, June 12
. The new logo symbolizes the Timbers ascent to Major League Soccer in 2011, proudly signifying Portland’s deserved place in top-flight soccer. Merchandise featuring the new logo will be available for purchase at Director Park immediately after the unveiling of the team’s new crest.




The June 12 viewing party begins at 11 a.m., with the United States-England match set for an 11:30 a.m. kickoff. Director Park is located at the corner of SW Taylor and Park Avenue in downtown Portland.