PORTLAND, Ore. – Portland Thorns FC announced today the launch of a five-piece, limited-edition merchandise collection in partnership with local fashion company Wildfang. Thorns FC players and fans were involved in the design of the collection, which celebrates the club’s values of unity, inclusiveness and equality.
The five-product collection includes a crew-neck sweatshirt, two t-shirts, a coffee mug and a three-piece pin set. Ten percent of proceeds from every piece sold will go to New Avenues for Youth, a nonprofit organization chosen by Thorns FC players and dedicated to ending youth homelessness. Wildfang’s collaboration with Thorns FC marks the first time the Portland-based fashion company has partnered with a professional sports team.
“This is a really special club. The fans and the city of Portland are such a big part of everything that happens here. We wanted the collection to speak to that,” said Wildfang CEO Emma McIlroy. “This collection was inspired by the values of the club and its fans: equality, community and unity. We’re so proud to see it come to life and hope the fans love it.”
The collection will be available starting at 10 a.m. (Pacific) on Friday, Aug. 10, at www.shopthornsfc.com and in-person at Wildfang’s flagship store (404 SW 10th Ave., Portland, Ore 97205). It also will be available at the Thorns FC Team Store at Providence Park on match days. Additionally, as part of the collaboration, there will be a special Thorns FC x Wildfang launch event at 7 p.m. (Pacific) on Wednesday, Aug. 15, at Wildfang’s flagship store on SW 10th Ave. The event will include an opportunity to meet select Thorns FC players and participate in a Q&A session.
“This collection represents the shared core values of our club and Wildfang,” said Cory Dolich, Thorns FC senior vice president of business operations and marketing. “All of the feedback and insight from players, supporters and staff helped bring these pieces to life, and we’re excited to share them with the community.”
As part of the partnership between Thorns FC and Wildfang, fans wearing Thorns FC gear are eligible for a 20 percent discount on all Wildfang merchandise on Thorns match days (Portland store locations only); 10 percent will be discounted any other day fans wear their Thorns FC gear.
Launched in 2013, WILDFANG was founded by Nike breakaways Emma McIlroy and Julia Parsley. The company seeks to build a home for badass women everywhere, while delivering menswear-inspired styling and irreverent content. For more info check out wildfang.com and @wearewildfang.