PORTLAND, Ore. – To kickoff the 2024 season at home in spectacular fashion, Portland Thorns FC have partnered with Capitol Records recording artist FLETCHER and will feature her hit single, “Eras of Us” across the club’s platforms. The critically acclaimed singer/songwriter’s pop anthem will serve as the soundtrack for the team’s 2024 hype video, add to the unmatched atmosphere at Providence Park on matchday, and throughout the season.
FLETCHER’s “Eras of Us,” will inspire a season long campaign centered around the exhilarating pop anthem built on bittersweet reminiscence and brutally raw confession. The multi-layered lyrical masterpiece explores the thrilling evolution of entering into a new era – acknowledging the past, and moving into the future – reminiscent of this new period in Thorns FC history, highlighted by Lisa Bhathal Merage and Alex Bhathal’s purchase of the club in January of this year.
“Aligned with the Bhathal’s bold vision for the next generation of Thorns soccer, our dedication to enhancing the fan experience is unwavering,” said Thorns FC President of Business Operations Alexis Lee. “FLETCHER’s music will help provide a new soundtrack to a season, and will be the first of many ways in which we’ll look to connect music, art, culture and more with Thorns fans and supporters.”
Through strategic collaborations with artists like FLETCHER, the goal is to reflect the rich diversity of our fan base.”
FLETCHER’s sophomore album In Search Of The Antidote is out now on Capitol Records and she will kick off her global headline tour of the UK, Europe, and Australia beginning this spring. In addition to the Thorns FC campaign anthem, Portland fans can hear her new music, including tracks from In Search of the Antidote, at the home opener against Gotham FC on March 24 at Providence Park.
After kicking off the 2024 season on the road, The Thorns will begin their home campaign on Sunday, March 24 against NJ/NY Gotham FC. Kickoff is set for 4:00 p.m. PT at Providence Park and tickets are available at ThornsFC.com/tickets.
